I’m Mike Adams
Getting To Know Me
“The lifeblood of your business, whether big or small comes down to how you’re valued by those whom you choose to serve. I assist you to find and maintain that value.”
So, now I’m going to share a small part of my story with you. However, my goal is to help you to tell your story to the people you want to resonate with, whether you are an individual or a brand.
What can I tell you about me?
In one way or another, I’ve been establishing my value with anybody I come in contact with, my whole life. In fact, you have, we all have.
As someone born in the UK, in the 60’s, of Afro-Caribbean heritage, value and perception has always been, front stage and centre as the challenges I have experienced on my journey possibly explains why I have ended up, doing what I’m doing, in the way I do it.
In a career that spans 35 plus years, across 4 continents in a variety of settings, I have been called a consultant, business model practitioner, coach, mentor and some other descriptions, that best remain unspoken.
Whatever, the title, the one indisputable truth I have repeatedly experienced is…
“In your business there’s always, and I mean always, a new challenge waiting for you.”
The very nature of business is to build more and more layers, and your business won’t be any different.
My role is to assist you in stripping those layers away, so you can establish your true value with those who work for and with you. And, yes you guessed it, those you serve. I repeat it, because it’s important. I would actually say, critical.
Investing in your value will leave you leaner, fitter and ready to meet all challenges with confidence.
My passion, coupled with methodology for finding solutions to your problems may be intense, even deliberately provocative at times. But, it’s always focused on getting you the results you’re seeking by making you relevant to your target audience. I adopt a sensitivity that respects that your desired outcomes are not universal; they are personal to you or your enterprise.
Your brand, is fighting for attention, in this highly competitive society, making it harder for you to stay relevant. By establishing the value you actually deliver to those you serve, you’ll build bonds with your clients, that others will find extremely difficult to break.
Success comes in many guises and I welcome the opportunity to discuss how I may be able to assist you to achieve or maintain yours.
Are My Skills Relevant To You?
- Business Modeling & Value Proposition
- Marketing Strategy & Implementation
- Branding & Communications
- Corporate identity & Design